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Privacy Policy

Last updated: 5 October 2026

Identity and Role of the Data Controller

infowavly acts as the data controller for the personal data processed through this website. We are responsible for determining the purposes and means of processing your information in accordance with UK GDPR and the Data Protection Act 2018. Our registered address is MediaCityUK, University of Salford, MediaCityUK B4, Orange Tower, Salford Quays, Salford, M50 2HE, United Kingdom and you may contact us at [email protected] or +44 (0)161 295 5000 for any data protection queries.

Scope of This Notice and Individuals Covered

This privacy policy applies to all visitors to our website, including individuals seeking information about studio production resources, course participants, and anyone who submits enquiries via the contact form. It covers data collected from users located in the United Kingdom and explains how we handle information when you interact with our professional resource on studio equipment setup, camera operation, lighting, sound, and live production workflows.

Categories of Personal Data and Sources

We collect personal data directly from you through forms and interactions, including your name, email address, phone number, and any details provided in messages. We may also receive technical information such as IP address, browser type, and device identifiers automatically from your device. No data is obtained from third-party sources without your knowledge.

Purposes of Processing and Legal Bases

We process data to respond to enquiries and provide course information on a contractual basis when you request details. Analytics and site improvement rely on legitimate interests. Marketing communications occur only with your consent. Compliance with legal obligations forms another basis where required by UK law.

Whether Providing Data Is Required and Consequences

Supplying contact details is necessary to receive responses to your queries about our studio production resources. Failure to provide this information means we cannot process your request or deliver tailored advice on equipment workflows or live show production.

Cookies and Similar Technologies

Our site uses cookies and similar tracking technologies governed by PECR. Please refer to our separate Cookie Policy for full details on types used, durations, and how to manage preferences via the site-wide cookie banner.

Processors, Recipients and Disclosures

We share data with service providers such as hosting companies, email delivery platforms, and analytics tools acting as processors under contract. Disclosures may occur if required by law, regulation, or court order to competent authorities.

International Transfers and Safeguards

Where data is transferred outside the UK, we ensure appropriate safeguards such as standard contractual clauses or adequacy decisions are in place to protect your information in line with UK GDPR requirements.

Retention Periods and Criteria

Enquiry data is retained for up to two years after the last interaction to handle follow-ups. Technical logs are kept for twelve months for security purposes. Retention is determined by legal obligations, operational needs, and your rights to request earlier deletion.

Security and Data Minimisation Practices

We implement appropriate technical and organisational measures including encryption, access controls, and regular reviews to protect data. We collect only the minimum information necessary for the stated purposes and avoid excessive processing.

Data Subject Rights and How to Exercise Them

You have rights to access, rectification, erasure, restriction, portability, and objection. To exercise these rights, contact us at [email protected] or +44 (0)161 295 5000. We will respond within one month as required by UK GDPR.

Right to Withdraw Consent and Object to Marketing

Where processing relies on consent, you may withdraw it at any time by contacting [email protected]. You can also object to direct marketing or profiling by using the unsubscribe options or reaching us directly.

Right to Complain to the Supervisory Authority

If you are unsatisfied with our response, you may lodge a complaint with the Information Commissioner's Office (ICO), the UK supervisory authority, via their website or by post.

Children and Age Restrictions

Our website and resources are intended for professional adults aged 18 and over. We do not knowingly collect personal data from children under 18.

Automated Decision-Making and Profiling

We do not engage in automated decision-making or profiling that produces legal or significant effects on individuals.

Policy Changes and Effective Date

We may update this policy periodically to reflect changes in law or practice. The last updated date appears at the top of this page. Continued use of the site after updates constitutes acceptance of the revised terms.